Echota Brand Campaign + Website

Echota is a luxury residential community nestled in the North Carolina High Country, offering second-home buyers an escape to dramatic mountain beauty. With an outdated website and dated marketing materials, Echota needed to elevate its brand presence and articulate what set it apart in a competitive landscape.

We began with a digital and marketing materials audit, followed by a competitive analysis to identify unique selling points, key benefits, and points of differentiation. Audience profiles were developed for primary and secondary targets — early retirees and young families — revealing distinct lifestyle motivations tied to nature, simplicity, and connection.

Guided by a renewed brand positioning and essence, we created a comprehensive creative campaign and redesigned the website to reflect Echota’s refined character and luxury sensibility. Supporting collateral equipped sales representatives to nurture leads more effectively and reinforce the community’s premium positioning.

Impact
When the latest construction phase began pre-selling after the launch, initial units were immediately reserved — with a waiting list forming for future releases. The campaign continues to attract qualified prospects, validating the strength of the strategy and the brand’s elevated presence in market.