MrSteam® Creative Campaign + Collateral
MrSteam is a state-of-the-art steam shower manufacturer seeking to modernize its brand expression and drive higher-quality demand. We began with a comprehensive audit of existing collateral, refreshing content and messaging to better align with business objectives. Stakeholder interviews surfaced key audience insights and informed a new communications strategy.
We connected with wellness-minded consumers through paid search, social media, email marketing, curated blog content, PR, and organic channels — supported by a refreshed visual identity that captured the restorative, sensorial essence of steam.
To build a more robust asset library, we directed a comprehensive photo and video shoot to serve ongoing collateral needs across digital, social, brochures, point-of-sale, and showroom environments.
To drive local sales for showroom partners, we developed a co-branded digital marketing initiative targeting VIP locations. This included geo-targeted display ads and landing pages designed to generate qualified leads and foot traffic, supported by educational content and customized resources for in-store teams.
Using Facebook, Instagram, and Pinterest, we directed prospects to personalized HubSpot landing pages and the MrSteam website. Social creative leveraged the new brand photography and was refreshed quarterly to optimize performance.
Email played a dual role: nurturing new leads and engaging prospects through tailored content streams. Monthly blog roundup emails and audience-specific workflows ensured relevance across four prioritized segments.
Results
230K+ blog page views
7.2% paid search CTR
17% paid search conversion rate
1.36% paid social CTR
29.9% paid social conversion rate
+16.89% organic social followers
41% email open rate
5,000+ campaign leads generated
Through strategic repositioning, refreshed content, and audience-led engagement, MrSteam strengthened its appeal with wellness-oriented consumers and empowered showroom partners to convert interest into sales.
