Visit NC RFP Response

As part of our agency’s response to Visit NC’s RFP, I developed a capabilities brochure while partnering with my team on a corresponding digital experience. Our goal was to demonstrate how we help audiences imagine themselves into richly textured destinations — not just by showing places, but by tapping into the feelings of longing, discovery, and connection those places evoke.

Our approach sits at the intersection of emotional truth and physical geography: we connect people with the places that speak to their innermost selves, while giving the brands we represent a meaningful place in their lives.

With experience promoting more than four dozen destinations locally and around the world, we were exceptionally well-equipped to bring that mindset — and that craft — to Visit NC.